Light As Airr!

I have used this foundation on some previous FOTD posts (my last post for instance) and I thought it was about time I wrote what I really think of this product. After hearing rave reviews from the lovely Vivianna from Vivianna does makeup, I caved and got the Jemma Kidd Light as Air foundation. Unfortunately I don't have anywhere close to me that sells this product, so picking the right colour for me online was going to be difficult. Luckily, I know what my undertone is and the swatches on feel unique are quite good. Therefore I got medium beige, this is a yellow toned foundation.

I have to say, when I first used I wasn't greatly impressed as I found that it didn't blend well, even with my beloved real techniques buffing brush. I kept using it, thinking it was just my technique of putting it on but I wasn't having much luck. Then I exfoliated my skin and used the foundation, and it worked beautifully on my skin.

What I like about it.

I like that coverage that I get from using a pea sized amount of the product. When I look for foundation the main thing I look for is a good coverage, but when I find one that is good coverage I find that it to heavy on the skin. So this is a perfect compromise.

When I have set it, it lasts all day. I haven't found that it fades or streaks when set. But you definitely need good skin to wear it nicely, by this I mean well hydrated and exfoliated. If you have flakey skin then I wouldn't recommend using it.

It's got an SPF of 18! I am all for protection against those UV Rays! But beware if you're going to take pictures with flash; you WILL look like a ghost! Lol!

What i don't like about it.

The packaging is horrible, and I don't just mean the actual bottle that it comes in even the box that it came in was tattered upon its arrival. The foundation is all over the bottle opening, so I HAVE to store it upright otherwise when I open up that bottle it will be everywhere. As much as i like the consistency because of the result when applied, the fact that it's in a hand cream style bottle is annoying because it's so easy to pour out too much. considering that the RRP is £25 (although Jemma Kidd products are always on offer you have a good look, I got mine for £20), I would expect better packaging if it is going to compete with higher end make up brands.

You need to clean your makeup brush after using this foundation. I found that it left a not so nice smell on my brush when I hadn't cleaned it. Not nice.

That's the mess that I mentioned, the lid just isn't tight enough

Consistency

It is a really (and I mean really) thin, runny consistency. You have to be careful with the amount that you pour onto the back of your hand.

That's how runny it is!

Coverage

It is a medium to full coverage foundation, which is perfect for me. I like using a normal flat foundation brush (my No.7 one) or my Lauren Luke Circular foundation brush. This foundation comes in 7 different shades, even having one that suits ebony coloured ladies. The foundation is exactly what it says, which is light as air, I cannot feel it when I have put it on my skin. As someone who suffers from oily skin I would definitely recommend setting this with a loose powder or whatever it is you use. If you have drier skin then you will be fine without needing to set it.

Before application

Applied

Overall

It's unfortunate that Jemma Kidd products aren't more widely available in stores. I know that Space NK sell her products but there are a lot more online stores that sell her products.

I don't know if I would repurchase it because I am one for experimenting with new products. This is the first foundation that I genuinely cannot feel on my skin, but with its price mark, I think that I could find another foundation that may be better in terms of overall appeal. I would definitely recommend it if you have been looking for a light weight foundation with really good coverage!

Have you tried it? What have you heard?

♥ RP ♥